The perfect party icebreaker
The UKs leading supplier of ice luges
Vodkaluge.co.uk is a sub brand of the ice sculpting specialist, The Ice Box. The Ice Box are internationally recognised as an expert in their field. However, as much of their work was B2B bespoke ice pieces, they were looking to expand into the B2C arena. The route to market was a selection of affordable party ice luges.
Close To Water was commissioned to create the brand and e-commerce website for Vodkaluge.co.uk. After a successful launch in just 12 weeks, the concept gained traction resulting in a phenomenal 300% ROI in just the first 3 months of trading online. This attracted investors who in turn enabled development of the ‘Pimp My Luge’ where customers had the option of customising their luge online.
Get the party started
We created a fun and vibrant brand that engages its audience and reflects the quirkiness of the product. We also ensured that strict brand consistency was adhered to across all touch points both online and offline. A series of digital campaigns were created to inform new and existing customers as to when new products and offers were available.
One of a kind
We designed a fully responsive ecommerce website that allowed customers to engage and have fun with the brand, and customise their chosen luge online. The customer facing website was supported by a bespoke backend system that allowed production to manage and fulfil orders efficiently.
After pioneering ice luges in the UK and the successful launch of Vodkaluge.co.uk the Icebox continued to expand their product offering and promotion of Vodkaluge. A digital marketing strategy focused on PPC and SEO drove sales with targeted html emails encouraging repeat sales from existing customers (stat).
Vodkaluge remains the UKs only ice luge supplier that offers the ability to purchase and customise ice luges online.