Changing the face of vacant property security
How to become 1 property guardian expert
Global Guardians has fast become the market leader in the property guardian sector. This growth has been achieved by an innovative and fresh approach to vacant property protection.
Close To Water was commissioned to conduct a brand audit of the existing Global Guardians brand. Using this information, a brand strategy was implemented to help strengthen and grow the Global Guardians brand both online and offline. After strengthening the brand, attentions were turned towards the design and build of a bespoke management system that could help run the entire Global Guardians operation.
Changing the face
We conducted a brand audit of all existing communications, then created and implemented a strategy to overhaul all of them. The result is a confident and professional brand that gives a clear and consistent message across all touch points.
Complete business system
My Globe is the bespoke management system created to improve work flow and efficiency within the Global Guardian organisation. The system manages many areas of the business from the sign up of new guardians and their placement, through to the assigning and monitoring of maintenance tasks by third party contractors.
Discover and define
The first part of implementing a new management system was to observe and engage with the key stakeholders in order to extract the information needed to create a useful and successful system. Early research showed that there needed to be strong cohesion between workflow and the systems used to monitor and manage tasks.
An exciting and challenging brief has enabled our team to work closely together to produce a system that truly benefits so many people.
Everyone’s best interests
The gathering, flow and display of information depended on user privileges. Each user profile was mapped out, designed, prototyped and tested before the final build. A bespoke dashboard for each user profile gives that user the functionality and information to perform their tasks efficiently and effectively.
Global Guardians continue to grow and establish themselves as the leaders in vacant property guardians. The new brand gives the Global Guardian team the confidence and professionalism to explore new opportunities. The introduction of My Globe has brought structure and improved efficiency to the whole business. We continue to work with Global Guardians on developing their brand, and supporting and innovating My Globe to revolutionise all areas of their business.