The digital jewel within the Crown
Managing and promoting the 20+ websites within the Crown portfolio
Crown Partnership is a leading provider of food, venue and event solutions. Having been in the business for over 40 years, they have witnessed the huge changes in the way their customers and clients interact and engage with their various brands. In today’s digital landscape, they realised that they needed a digital design agency that would not only make them look good, but keep them as the preferred supplier to existing and new clients.
With 20+ websites a strategy was put in place to overhaul each and every website – the main focuses being on RWD and better UX. Following on from this a support and digital marketing strategy was put in place for each site to increase enquiries through PPC and SEO.
Each of the Crown Partnership websites was dated in terms of design and functionality. Therefore our first job on each project was to create a digital strategy, taking into account input from key stakeholders on their goals and objectives. The resulting strategy focused on addressing the design, content, functionality and marketing for each site.
Close to Water helped us to define our digital design strategy, and since making the changes to our websites, we have achieved exponential growth in terms of sales. We look forward to continuing our partnership with Close to Water and growing even more.
Keeping it consistent
To accompany the new websites a series of on brand html templates were created to promote products and services, and retain brand consistency.
Keep the lights on
To manage, monitor and maintain the large number of websites a bespoke ticketing system was created. The system not only allowed Crown members to raise tickets but also helped our support team to manage them – and in turn manage client expectations.
The Crown Partnership continues to grow its portfolio of companies and it also continues to increase its focus on digital design, development and marketing. In order to continue driving sales it is essential that they work with an agency that can cater for all their needs - both in new business generation and support. Our vast skill set means we are able to give Crown Partnership peace of mind when it comes to everything digital within their company.