Securing and managing vacant properties
Adding value through intelligent design
Clearway is one of the UK’s most successful and rapidly expanding vacant property security and environmental services companies. Established in 1991, the company has grown through innovation and continual improvement, combined with a strong commitment to serve its customers. It now proudly leads the UK vacant property security market.
Close To Water was commissioned to overhaul the existing Clearway identity and brand. One of the challenges was to retain certain elements of the existing brand that their growing client base had become accustomed to and were comfortable with.
The aim was to add value to the company through intelligent, smart design that would increase sales, brand awareness and market share - ultimately allowing Clearway to attract a new buyer.
A clean sweep
We created a strategy to add value to their business through clever design. A refreshed identity and brand guidelines enabled a complete overhaul of all online and offline marketing materials. This achieved a substantial increase in brand awareness, resulting in a strong rise in ROI. The new branding disrupted the market and gave Clearway a new found confidence, appearance and voice which directly allowed them to steal market share from their bigger competitors.
Working with Clearway has given us the opportunity to totally immerse ourselves in all aspects of their business. From the initial brand overhaul to digital strategy, our relationship as Clearway’s digital design partner has gone from strength to strength.
Calrity through design
The website is a key marketing channel for Clearway due to the large number of products and services that they offer. Their key objective is to offer customers solutions to their problems as opposed to specific products. Therefore, continued monitoring and analytics meant that we could be reactive and proactive to adjust UX and UI in order to increase dwell time and increase enquiries.
Commander Clearway is born
The best ROI was delivered through a series of planned email campaigns targeted at their large existing client database. Commander Clearway – teleported from a galaxy far, far away – engaged the audience, raised brand awareness and increased customer spend.
Over the course of the last 3 years, we are extremely proud of our direct role in transforming the face and perception of Clearway and paving their way towards becoming a key player in the market place. Increased revenue and brand awareness has attracted investment interest and allowed the company’s owners to execute their exit strategy; safe in the knowledge that the new owners will have a well-established, profitable business that they too can be proud of.